Branding a Biometric Fragrance Company
Designed the full visual identity system for ERO, a luxury fragrance brand built on biological individuality, covering logo, colour, typography, applied surfaces, imagery direction, and voice.
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A broader collection spanning branding, web development, interactive storytelling, motion graphics, and usability strategy for startups, nonprofits, and cultural institutions.
Reimagining a Nonprofit’s Digital Presence
Directed a complete rebrand and WordPress redesign for Parks Foundation of Clark County, integrating digital marketing strategy, content creation, video, and an interactive park map to strengthen community engagement.
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Building a Startup Brand & Product From the Ground Up
Developed brand identity and UX/UI for a labor solutions app connecting contractors and builders, helping secure $1M+ in funding and achieving 9% contractor adoption in the Portland market.
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Defining Usability Standards for a Cultural Institution
Delivered a comprehensive usability and interface guidelines report with actionable recommendations for website overhaul, navigation restructuring, and SEO optimization.
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Cross-Functional Usability Strategy for a Nonprofit
Led a cross-functional team in developing usability guidelines with prototypes, SEO recommendations, and social media strategy, providing the foundation for a more effective digital presence.
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Designing for Sustainability Through Education
Built a hand-coded responsive website with illustrated infographics and video content, promoting sustainable living through urban gardening and composting education.
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