Project Overview
Link: Download a PDF of the Full Report (opens in new tab)
The Parks Foundation of Clark County needed a thorough assessment of its website’s user experience to better serve its community and stakeholders.
Through cross-functional collaboration, user research, and detailed analysis, I led a team that developed actionable recommendations to enhance the website’s functionality and align it with the organization’s mission.
Role
Project Manager
- Led cross-functional teams to compile a usability guidelines and recommendations report.
- Defined clear deliverables, roles, and responsibilities for each team member.
- Created a content development strategy for formulating usability guidelines.
- Developed the project schedule and team workflows.
- Produced the sitemap, content structure, and prototypes.
- Mentored team members on user experience requirements.
- Conducted user research and analyzed testing data to create user personas.
- Translated collected data into wireframe and user flow recommendations.
- Wrote and edited content for the final document.
Project Scope
Multiple phases of research, analysis, and strategic planning:
Research & Analysis
- Conducted stakeholder interviews to align project goals with organizational objectives.
- Proposed a complete overhaul of the PFCC website, including revised navigation and site structure for improved user experience.
- Audited the existing website to identify optimization opportunities and new feature recommendations.
Prototyping & Development
- Developed desktop and mobile prototypes reflecting stakeholder and user preferences, with clear visual hierarchy for each main section.
- Created wireframes and prototypes demonstrating improved information architecture and user flows.
- Defined a testing plan for the development stage to validate functionality, usability, and content relevance.
- Assessed all existing pages to compile a comprehensive inventory of issues to address in the redesign.
Strategy & Optimization
- Produced a detailed social media engagement proposal covering channel analysis, SWOT analysis, buyer personas, and campaign development.
- Developed SEO recommendations to drive traffic through keyword targeting, title tags, and a crawlable link structure.
Tools Used
- Figma
- Gantt Chart
- Microsoft Excel
- Adobe Illustrator
- Google Surveys
- Slack
