Project Overview
Link: vimeo.com/320427485 (opens in new tab)
This animated poster promotes the live broadcast of International Clash Day 2019 from Studio 9294 in London. The challenge: capture the energy and spirit of The Clash within a strict 10-second timeframe while communicating all essential event details to music fans.
Role
Motion Designer & Illustrator
- Storyboarded the concept to maximize impact within time constraints.
- Illustrated poster components, including band silhouettes and iconic imagery.
- Animated within a strict 10-second limit, synchronizing visuals with The Clash’s distinctive sound.
- Designed for both digital display and print formats to ensure cross-platform consistency.
- Created dynamic transitions that draw attention while keeping event information clear.
Project Scope
A fast-paced motion design project balancing creative expression with informational clarity:
Animated Poster Production
- Produced a 10-second animated poster promoting International Clash Day, optimized for digital billboards and social media.
- Collaborated with event organizers to ensure all critical information was included and accurately represented.
- Synchronized animation timing with The Clash’s music for an immersive, authentic experience.
- Developed dynamic visual elements capturing the punk rock aesthetic of The Clash.
- Designed motion sequences that guide viewer attention to essential event details.
- Ensured animations work effectively across screen sizes and display contexts.
Event Information Design
- Communicated when and where to listen, including KEXP’s broadcast from Studio 9294 in London.
- Designed clear, hierarchical typography so the event date (Thursday, February 7, 2019) and time stand out immediately.
- Listed musical performances featuring tributes and sets by various artists.
- Integrated sponsor logos (L’vert, MIJ, PSB, ACLU) seamlessly within the design composition.
- Created visual emphasis on key calls-to-action to drive engagement and listenership.
Brand Identity & Visual Style
- Developed a bold yellow-and-black color scheme inspired by The Clash’s iconic aesthetic and punk rock heritage.
- Illustrated band-member silhouettes for immediate visual recognition and cultural connection.
- Incorporated distressed textures and grungy elements to authentically represent the punk ethos.
- Designed typography treatments balancing readability with edgy, rebellious energy.
- Created cohesive branding that honors The Clash’s legacy while appealing to contemporary audiences.
Tools Used
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
