Project Overview
Link: Download a PDF of the Full Report (opens in new tab)
The Clark County Historical Museum needed a comprehensive evaluation of its website’s user experience to better serve visitors, researchers, and community stakeholders. Through collaborative research, detailed analysis, and strategic planning, I led a team that produced actionable recommendations to enhance the site’s functionality and align it with the museum’s mission of preserving and sharing local history.
Role
Project Manager
- Led cross-functional teams to produce a usability guidelines and recommendations report.
- Defined clear deliverables, roles, and responsibilities for each team member.
- Managed and tracked project requirements for stakeholder presentations.
- Developed team schedules and maintained workflows.
- Mentored team members on user experience requirements.
- Conducted user research and analyzed testing data.
- Oversaw user testing processes.
- Translated gathered data into wireframes and user flow recommendations.
- Conducted competitor research.
- Directed the structure and flow of the final deliverable.
- Co-wrote and edited content for the final document.
Project Scope
Multiple phases of research, analysis, and strategic recommendations:
Research & Analysis
- Proposed a complete overhaul of the museum’s website, including revised navigation and site structure for improved user experience.
- Audited the existing website to identify optimization opportunities and new feature recommendations.
- Recommended color palette and typography modifications to improve accessibility compliance.
Prototyping & Development
- Developed desktop and mobile prototypes reflecting stakeholder and user preferences, with clear visual hierarchy for each main section.
- Defined a testing plan for the development stage to validate functionality, usability, and content relevance.
- Assessed all existing pages to compile a complete inventory of issues to address in the redesign.
Strategy & Optimization
- Produced a detailed social media engagement proposal covering channel analysis, SWOT analysis, buyer personas, and campaign development.
- Created SEO recommendations to drive traffic through effective keyword usage, title tags, and a crawlable link structure.
Tools Used
- Figma
- Gantt Chart
- Google Surveys
- Adobe Illustrator
- Adobe InDesign
- Microsoft Excel
- Microsoft Word
- Slack
