Strategic initiatives that transformed user experiences and organizational workflows through systematic design thinking and deep technical understanding.
Developed a documentation-centered framework for Intel.com that supported two concurrent AEM systems: the legacy platform currently in production and the new Atomic design system. This framework bridged the translation gaps between design and development, minimizing rework and accelerating delivery across teams.
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Transformed the authoring experience for 125+ content creators by standardizing AEM dialogs and streamlining interaction patterns on 80+ webpage patterns across 700K+ pages. These changes reduced complexity, enhanced usability, and increased author efficiency and onboarding effectiveness for global teams.
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Led UX strategy, design, and marketing for MWAI, nearly doubling unique visitors from 284 to 557 monthly average and driving 167% growth in program interest within four months through a comprehensive digital redesign.
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