The Story Behind the Systems

Bridging Vision & Execution

I’m a UX Strategist, Design Systems Specialist, and Project Manager who transforms complexity into clarity. My expertise centers on documentation-driven Atomic frameworks, AEM authoring systems, and scalable standards that align design, development, and content across enterprise environments.

My approach fuses user research with deep technical understanding, advocating for users while managing cross-functional teams and projects to deliver practical solutions within real-world constraints. I don’t just design interfaces; I understand the technical architecture well enough to influence decisions upstream, coordinate stakeholders, and prevent costly rework downstream.

What drives me is solving systemic problems at scale. Whether managing enterprise-wide initiatives, standardizing components for global teams, or building documentation frameworks that eliminate translation gaps, I create scalable systems and processes that empower teams to move faster with fewer errors.

Rooted in Design Thinking

Design has been central to my life since childhood, from drawing and painting to teaching fellow high school students how to create digital art. That early passion led me to study Visual Communication in Phoenix, establishing the creative foundation that continues to inform how I approach complex systems today.

From Art Direction to Digital Strategy

My career began as an Art Director at a Fortune 500 company, creating campaigns for clients including Apple, HP, and NEC. After relocating to Seattle, I expanded into branding and web design, delivering work for Egghead Software, First Tech Federal Credit Union, Mission Fed Credit Union, OnPoint Community Credit Union, Union Bay Clothing, and the 14/48 Theater Festival. This period marked my shift into UX, as I began developing sitemaps, wireframes, and full websites in collaboration with developers across B2C and B2B environments.

Beyond client work, I served as the creative lead and strategist in launching a company focused on delivering affordable branded marketing and web solutions for smaller financial institutions.

Investing in Multidisciplinary Growth

After freelancing while raising my children, I returned to formal education to deepen my technical capabilities, earning a Web Application Developer Certificate from Edmonds College and a Bachelor of Arts in Digital Technology and Culture from Washington State University Vancouver. This training in experience design, psychology, and web development, combined with my Visual Communications background and 15+ years in the field, is what enables me to bridge design thinking and technical implementation seamlessly.

Driving Enterprise-Scale Results

From 2021 to 2025, I served as UX Website Analyst and Documentation Lead for Intel.com, developing a documentation-centered Atomic design system while maintaining the legacy Adobe Experience Manager (AEM) platform in production. This dual-system approach allowed the next-generation framework to evolve without disrupting ongoing operations. By establishing documentation as the shared source of truth across UX, engineering, and QA, I reduced rework and accelerated delivery for global contributors.

I also led the standardization of AEM authoring dialogs across 80+ complex webpage patterns, identifying systemic issues through audits and usability testing, then implementing consistent patterns that cut authoring time by 23% for 125+ content creators and drove a 98% decrease in dialog-related support requests.