Project Overview
This animated infographic communicates K-12 classroom technology statistics in a format that resonates with educators, administrators, and education stakeholders. The 45-second animation brings data to life through custom illustrations, smooth transitions, and a carefully selected audio track.
Watch the full video: vimeo.com/295714970 (opens in new tab)
Role
Designer, Illustrator & Content Creator
- Storyboarded the concept to establish narrative flow and visual hierarchy.
- Illustrated custom images and icons aligned with the educational theme.
- Developed a cohesive color palette conveying professionalism and accessibility.
- Researched and verified all facts and statistics for accuracy.
- Wrote clear, concise copy that complements the visual elements.
- Animated graphics in Adobe After Effects to bring the infographic to life.
- Selected audio that enhances the viewing experience and matches animation pacing.
Project Scope
Full production from concept to final delivery:
Research & Content Development
- Researched technology adoption rates in K-12 education from credible sources.
- Identified key data points that resonate with the target audience.
- Wrote compelling narrative copy that contextualizes the statistics.
Visual Design & Illustration
- Created detailed storyboards mapping the sequence of information and transitions.
- Developed custom illustrations and iconography specific to classroom technology.
- Designed a harmonious color palette evoking trust and modernity.
- Established a consistent visual language throughout the piece.
- Designed data visualizations that make complex statistics immediately understandable.
Animation & Post-Production
- Animated all graphic elements with smooth, professional transitions in Adobe After Effects.
- Timed animations to match narrative pacing and maintain viewer engagement.
- Applied motion principles to guide the viewer’s eye through the information.
- Selected and synchronized audio that complements the visual storytelling.
- Rendered the final output optimized for online viewing and sharing.
Tools Used
- Adobe After Effects
- Adobe Illustrator
- Adobe Photoshop
- Vimeo